Dr Anurag Hingorani
Senior Lecturer in Marketing, Marketing
Deputy Head and Undergraduate Course Director, Marketing
BPharm (Bombay), MBA (SU), PhD (Drexel)
Email: Anurag.Hingorani@uts.edu.au
Phone: +61 2 9514 3543
Fax: +61 2 9514 3535
Room: CM05C.02.26 (map)
Mailing address: PO Box 123,
Broadway NSW 2007,
Australia
Biography
Anurag Hingorani is Deputy Head and Senior Lecturer in the Marketing Discipline Group at University of Technology Sydney and teaches marketing communication and related subjects at postgraduate and undergraduate levels.
He has previously taught marketing foundations and interactive communication and customer behaviour at the undergraduate level. Anurag was a Visiting Assistant Professor and Scholar-in-Residence in the School of Communication at Emerson College, in Boston, where he taught subjects such as cultural foundations of consumer behaviour and global marketing communication and advertising. Anurag has presented his research at academic and advertising industry conferences on topics such as body image, skincare product advertising and advertising variation, and has authored papers on marketing education and internet advertising. His healthcare-related advertising research has been presented at conferences of the European Advertising Association and the Association for Consumer Research and published in The International Journal of the Humanities. Anurag has been Track Chair for healthcare marketing conferences in Europe and has served as a reviewer for conferences such as the Asia-Pacific Conference of the Association for Consumer Research in Sydney and for academic journals such as the Asia Pacific Journal of Marketing and Logistics. He is on the editorial board of the International Journal of Pharmaceutical and Healthcare Marketing. Anurag’s consulting work has involved marketing research, marketing strategy and marketing communications for clients including a city council and a chamber of commerce. Anurag is a member of the Association for Consumer Research, the European Advertising Academy and the International Advertising Association.
Professional
Dr Hingorani is the Deputy Head and Undergraduate Course Director in the Marketing Discipline Group.
Teaching areas
- Advertising Research (Undergraduate)
- Marketing Communications (Postgraduate)
Research
Research interests
Skincare Advertising, Healthcare Marketing, Marketing Education
Research supervision: Yes
Supervision
PhD, Master of Business, Bachelor of Business (Honours)
Supervised students
Michelle Agudera [B.Bus(Hons)]
Kelvin Lee (PhD)
Nicole Stegemann (PhD)
Publications
Refereed journal articles
Teo, S.T., Segal, N., Morgan, A.C., Kandlbinder, P.A., Wang, K.Y. & Hingorani, A. 2012, 'Generic skills development and satisfaction with groupwork among business students: Effect of country of permanent residency', Education & Training, vol. 54, no. 6, pp. 472-487.
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The purpose of this study is to examine variables explaining students' positive and negative experiences of groupwork and connect country of residence with the perception of generic skills development and self-reported satisfaction with groupwork. It also aims to examine the effect of prior training in groups from the perspective of Australian and Non-Australian permanent residency Business students. Respondents were 389 undergraduate and postgraduate Business students at an Australian metropolitan university. A path model was developed and analysed using partial least squares modeling. Students' country of residence had a significant influence on reporting of generic skill development and experience of groupwork. Self-reported improvement in generic skills after groupwork assessment was associated with reporting of fewer negative and more positive aspects of working in groups. The findings were limited by using data collected from students enrolled in one undergraduate and one postgraduate subject at the conclusion of a group assignment from one university. Future research should test the model by extending it to other universities and non-Business units. Future research should rely on a longitudinal design, where the survey is carried out at the beginning and the end of the group assessment. It is important to ensure both domestic and international students acquire generic skills through groupwork and that prior training in groupwork takes place before group assessments. The study provides empirical evidence supporting the incorporation of generic skill teaching into academic practice prior to assigning groupwork to students.
Waller, D.S. & Hingorani, A. 2009, 'Advertising students' perceptions of skills and attributes for future employment', Journal of Advertising Education, vol. 13, no. 2, pp. 15-24.
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Changes in the tertiary education are making universities and ecadcmicsmore accountable to stakekeholders. This can be difficult as there are multiple objectives from different stakeholders, including academic colleagues, employers, students, the university hierarchy, alumni, the local community and governmental bodies (Moore and Ortinau 1993; Young, MeIntyre land Gilbert 1994). For academics, the objectives of tertiary education could include ensuring that students gain a solid understanding of the theory and practical skills which are applicable to various business situations, as well as maintaining appropriate "academic standards" within their subjects and discipline (Polonsky and Waller 1998).
Hingorani, A. 2008, 'An exploratory study of the types and roles of skincare advertising visuals in magazines', The International Journal of the Humanities, vol. 6, no. 1, pp. 75-82.
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Despite the observations that visuals are almost always present in skincare ads, and that they are noticed to a greater extent than the text in these ads, there appears to be virtually no publicly available research that has analysed the visual content of skincare ads. As visuals might be useful to consumers in assessing the effectiveness of skincare products, their role in influencing consumer behaviour needs to be researched. Before such research is undertaken, it is necessary to investigate visuals that are actually employed by skincare marketers given the large number of products and varied visual cues or stimuli that seem to exist. The purpose of this research is to identify some of the types (or elements) and roles (or functions) of skincare advertising visuals and examine the extent to which they are evident in ads selected from the April through August 2005 issues of four popular women+s magazines in Australia. 24 elements and five functions of skincare advertising visuals were identified, and their presence or absence was assessed in a sample of 52 ads. Due to the exploratory and time-specific nature of this study, future research that audits the visual content of magazine advertisements in the skincare market over a longer period could facilitate an extensive investigation of its impact on consumer attitudes and behaviour.
Refereed conference papers
Hingorani, A., Freeman, L.M. & Agudera, M. 2011, 'Acculturation and Body Image: A cross-cultural, intergenerational qualitative study of Filipino and Indian Australians', European Association for Consumer Research, London, June 2010 in European Advances in Consumer Research, ed Bradshaw, A., Hackley, C. and Maclaran, P., Association of Consumer Research, London, pp. 207-213.
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Prior research investigating the relationship between acculturation and body image has largely been quantitative. This qualitative study investigates how and why the process of change in values, attitudes, and standards when moving cultures (i.e., acculturation) that is experienced by two under-researched immigrant communities in multicultural Australia, namely, Filipino-Australians and Indian-Australians, might influence their body image perceptions. Two generations of these immigrant groups were compared with Anglo-Australians. The immigrant groups were found to be more relaxed than the Anglo groups with respect to their body image, which was indirectly impacted by the factors that shaped their acculturation experience.
Teo, S.T., Morgan, A., Kandlbinder, P.A., Wang, K.Y. & Hingorani, A. 2009, 'Predictors of the groupwork experience: generic skill development, peer appraisals, and country of residence', Assessment in Different Dimensions, Melbourne, November 2009 in Proceedings of the ATN Assessment Conference 2009 - Assessment in Different Dimensions, ed Milton, J; Hall, C; Lang, J; Allan, G; Nomikoudis, M, RMIT University, Melbourne, pp. 313-320.
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Humphrey et al. (1997) argued that a range of generic skills are important in enhancing the experience of groupwork for students. These skills include problem solving skills, leadership skills, research skills, study skills, and communication skills. However, little is known about the extent to which the development of such skills impact on the students' experience of groupwork, Students are also rarely given opportunities to develop their performance management skills in group assignments, despite often being expected to evaluate the performance of their peers. Those doing the appraisal may not learn how to provide feedback and justify their evaluations. It also means that those being appraised do not receive feedback regarding their strengths and whereimprovements are needed. As a consequence, students tend to report negative experiences of groupwork when they have to assess and be assessed by their peers. The current study aims to examine the effects of generic skill development and peerevaluation on the students' evaluation of their group experience, following their participation on a group assignment.
Hingorani, A. 2007, 'Clear or glossy? The appearance of magazine ad information in the skincare market', International Conference on Research in Advertising, Bath, UK, June 2006 in 5th International Conference on Research in Advertising (ICORIA), ed Heath, R; Neijens, P; Smit, E, University of Bath, Bath, UK, pp. 1-5.
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There is limited publicly available information on the advertising strategies of skincare marketers. This is particularly true in Australia, which is a large market for skincare products for women. Moreover, it has been observed that the information contained in skincare advertisements has the potential to be quite misleading and confusing. Consequently, this study examines the type of information conveyed in magazine ads by skincare marketers. Specifically, it addresses the extent to which the headline and body copy of skincare ads from selected women's magazines in Australia are factual ("clear") or antifactual ("glossy"). This is achieved by drawing from the account on antifactual content by Preston (2002, 2003). An advertising content analysis supported the hypothesis that headlines in skincare ads are more frequently antifactual than factual. The hypothesis that the body copy in skincare ads is less frequently antifactual than factual was not supported. From these findings, suggestions for future research are provided.
Hingorani, A. 2007, 'The Visual Content of Magazine Advertisements in the Skincare Market', International Conference on Research in Advertising, Lisbon, Portugal, June 2007 in ICORIA 2007 Papers - 6th International Conference on Research in Advertising, ed Pereira, F.C., Verissimo, J. and Neijens, P., European Advertising Academy (in association with Polytechnic Institute of Lisbon), Lisbon, Portugal, pp. 1-7.
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Despite the observations that visuals are almost always present in skincare ads, and that they are noticed to a greater extent than the text in these ads, there appears to be virtually no publicly available research that has analysed the visual content of skincare ads. The purpose of this preliminary research is to identify some of the types (or elements) and roles (or functions) of skincare advertising visuals and examine the extent to which they are evident in ads selected from the April through August 2005 issues of four popular women s magazines in Australia. 24 elements and five functions of skincare advertising visuals were identified, and their presence or absence was assessed in a sample of 52 ads. Due to the exploratory nature of the analysis, future research is required to fully understand the visual content of magazine advertisements in the skincare market.
Waller, D.S. & Hingorani, A. 2006, 'Perceptions of business students towards skills and attributes for industry: how important is communication?', Australian & New Zealand Communication Association International Conference, 2006, Adelaide, Australia, July 2006 in Empowerment, Creativity and Innovation: Challenging Media and Communication in the 21st Century: Prceedings of the Australian & New Zealand Communication Association International Conference, 2006, ed Anyanwu, C, ANZCA and the University of Adelaide, Adelaide, pp. 1-9.
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Hingorani, A. 2005, 'Scratching the surface of skincare product advertising in Australia', International Conference on Research in Advertising (ICORIA), Saarbruecken, Germany, June 2005 in Advertising and Communication - Proceedings of the 4th International Conference on Research in Advertising (ICORIA), ed Diehl, S; Terlutter, R; Weinberg, P, Institute for Consumer and Behaviour Research, Saarbruecken, Germany, pp. 301-306.
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Lee, K.P., Hingorani, A., Miller, K.E. 2000, 'An information processing approach to assess the effectiveness of internet advertising - an exploratory study', Australian and New Zealand Marketing Academy Conference, Gold Coast, QLD, October 2000 in Visionary Marketing for the 21st Century: Facing the Challenge - Proceedings of ANZMAC 2000, ed A O'Cass, Griffith University, Gold Coast, Australia, pp. 669-673.

