University of Technology, Sydney

Staff directory | Campus maps | Newsroom | What's on

Professor Jordan Louviere

Jordan Louviere

Professor of Marketing, Marketing
Executive Director, Centre for the Study of Choice
Director, Centre for the Study of Choice
Associate Member, Centre for Health Economics Research & Evaluation

BA (USL), MA (UNL), MCert (Iowa), PhD (UI)

Member, Institute for Operations Research and The Management Sciences
Member, Australia and New Zealand Marketing Academy
Member, American Marketing Association

Email: Jordan.Louviere@uts.edu.au
Phone: +61 2 9514 9799
Fax: +61 2 9514 9897
Room: CH01.04.217 (map)
Mailing address: PO Box 123, Broadway NSW 2007, Australia

Edit your profile

Biography

CenSoC contact details: 645 Harris St, Room CH01.04, ph 9514 9799, fax 9514 9897


Jordan Louviere received his PhD from the University of Iowa in 1973. His career includes academic appointments at Florida State University, the University of Wyoming, the University of Iowa, the Australian Graduate School of Management, the University of Alberta, University of Utah, and and prior to joining UTS, he was Head of the Department of Marketing at the University of Sydney (1994-1999), and Director Research and Development at Memetrics Pty., Ltd (1999-2001), a technology startup that develops and applies measurement and modelling methods to evaluate the results of business activities in interactive channels. Currently, Jordan is Professor of Marketing in the Faculty of Business at UTS and Executive Director of the Centre for the Study of Choice (CenSoC). Jordan also is associated with the Centre for Health Economics Research and Evaluation (CHERE) at the University of Technology, and is one the senior team members of CHERE’s five-year National Health and Medical Research (NHMRC) Program Grant.
Jordan is internationally recognized as an expert in conjoint analysis and consumer choice modeling. He developed and pioneered the design and analysis of choice experiments and, up until 2006, has taught stated preference choice modelling and design of choice experiments with Moshe Ben-Akiva, Dan McFadden (McFadden shared the 2000 Nobel Prize in Economics for his pioneering work in choice modelling theory and applications) and others in the annual summer shortcourse in choice modeling at the Massachusetts Institute of Technology (MIT).
Jordan has authored or co-authored more than 150 scholarly publications, including books, book chapters, journal articles and working papers dealing with Consumer Choice Models, Design of Experiments, Discrete Multivariate Analysis, Marketing Research Methods, Consumer Behavior, Marketing Strategy and Planning, Transportation Planning, Demand Forecasting, Brand Equity Analysis, Measurement of Service Quality, Retailing and Consumer Services and Marketing Management, to name a few. He has lectured and given seminars at many major universities and conferences on modeling and analyzing individual and group decisions. Jordan currently is on the editorial boards of the Journal of Retailing, Journal of Retailing and Consumer Services and the Quarterly Journal of Electronic Commerce. He previously served on the editorial boards of the Journal of Marketing Research, Journal of Consumer Research and Transportation Research, and recently co-authored (with David Hensher and Joffre Swait) Stated Choice Methods: Analysis and Application published by Cambridge University Press (2000).
In addition to academic activities, Jordan has consulted with private and public sector organizations on his own and in association with major consulting groups like Mercer Management Consultants (Boston), KPMG (Melbourne), DBM Consultants (Melbourne), Dangar Research (Sydney), and many more. In that capacity Jordan worked for numerous major clients in Australia, Canada, Europe, New Zealand, Southeast Asia and the United States, such as Bell Northern Research (Canada), Edmonton Transit (Canada), Alberta Forest Products Association (Canada), The Premiere's Office of Victoria (Australia), Pizza Hut (Australia), Colgate (Australia), Telstra (Australia), Australian Bureau of Transport (and Communications) Economics, AVCO Finance (Australia), National Australia Bank, DEC Corporation (USA), Disney World (USA), AT&T (USA), US West (USA), Kalium Chemicals (USA), Marriott Corporation (USA), Texaco (USA), American President Lines (USA), NYNEX (USA), Mazda (USA), Kia Corporation (USA), Kellogg (Australia), Qantas Airways, Ltd. (AUSTRALIA), the Boeing Corporation (USA), and many more.

Professional

Professor Louviere is Director, Research Programs, in the School of Marketing.

He is the 2010 winner of the Charles Coolidge Parlin Marketing Research Award, given by the American Marketing Association and AMA Foundation to "distinguished academics and practitioners (who) have demonstrated outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time."

At the 2007 conference of the Australian and New Zealand Marketing Academy (ANZMAC) it was announced that Professor Louviere was to be honoured as a Fellow of the Academy. In being awarded this title, Professor Louviere joins an elite group of scholars who have made an outstanding contribution to the marketing discipline.

Teaching areas

Choice Modelling

Research

Research interests
Marketing Research/Research Methods;
Quantitative Analysis of Consumer Behaviour;
Quantitative Methods, Especially Multivariate Statistics, Experimental Design and Marketing Models;
Consumer Judgment, Decision Making, and Choice Behaviour;
New Product Development, Planning and Marketing;
Choice Modeling and the Design of Choice Experiments;
Stated Preference Theory and Methods

Projects

Selected Peer-Assessed Projects

Pathways to market: transforming food industry futures through improved sensing, provenance and choice

The Value of Characteristics of Australian Wheat

The paradox of choice: Unravelling complex superannuation decisions

Extending the theory and measurement of personal values and testing relations of values to attitudes and behaviour

Experiments in the Dynamics of Preference and Choice in an Evolving Social Network

Latent variable modelling of discrete choice experiments

Strategic Service Innovation: The Role of Heterogeneity in Substantive and Dynamic Capabilities

Investigating Linkages Among Individual Decision Rules, Properties of Experimental Designs and Choice Models In Environmental Economics Applications

ATN Centre For Metabolic Fitness

Application of discrete choice experiments to value multi-attribute health states for use in economic evaluation

Determining the Relative Importance to Wine Consumers to Sensory and Non-Sensory Attributes on Liking and Choice: A Cross-Cultural Study

Increasing Visitor Frequency: approach to understanding and forecasting how cultural attraction visitors respond to various incentives to increase visitation rates

Individual decision-making, welfare measurement and policy evaluation in the health sector; a microeconomic approach

Profiling Accurate Segmentation Structures in Rural Communities

Information Provision and the Valuation of Social Issues

Modelling the Choices of Individuals

Experimental designs used in choice modelling

Consumer Assessment of Social Product Features

Publications

Research books chapters

Crouch, G., Devinney, T.M. & Louviere, J.J. 2012, 'Developments in Space Tourism: Current and Future Research' in Cathy HC Hsu and William C Gartner (eds), The Routledge Handbook of Tourism Research, Routledge, NY, NY, pp. 339-356.
View/Download from: UTSePress

Auger, P., Devinney, T.M. & Louviere, J.J. 2010, 'Global segments of socially conscious consumers: Do they exist?' in Smith, NC; Bhattacharya, CB; Vogel, D; Levine, DI (eds), Global Challenges in Responsible Business, Cambridge University Press, Cambridge, UK, pp. 135-160.
View/Download from: UTSePress

Carson, R. & Louviere, J.J. 2010, 'Experimental design and the estimation of willingness to pay in choice experiments for health policy evaluation' in McIntosh, E; Clarke, PM; Frew, EJ; Louviere, JJ (eds), Applied Methods of Cost-Benefit Analysis in Health Care, Oxford University Press, New York, pp. 185-210.
View/Download from: UTSePress

Louviere, J.J. & Fiebig, D.G. 2010, 'Benefit assessment for cost-benefit analysis studies in health care using discrete choice experiments: Estimating welfare in a health care setting' in McIntosh, E; Clarke, PM; Frew, EJ; Louviere, JJ (eds), Applied Methods of Cost-Benefit Analysis in Health Care, Oxford University Press, New York, pp. 211-229.
View/Download from: UTSePress

Gerard, K., Shanahan, M. & Louviere, J.J. 2008, 'Using Discrete Choice Modelling to Investigate Breast Screening Participation' in Mandy Ryan, Karen Gerard, Mabel Amaya-Amaya (eds), Using Discrete Choice Experiments to Value Health and Health Care, Springer, Dordrecht, The Netherlands, pp. 117-137.
View/Download from: UTSePress

Louviere, J.J. & Meyer, R.J. 2008, 'Formal Choice Models of Informal Choices: What Choice Modeling Research Can (and Can't) Learn from Behavioral Theory' in Malhotra NK (ed), Review of Marketing Research vol 4, M.E. Sharpe, New York, USA, pp. 3-32.
View/Download from: UTSePress

Street, D., Burgess, L.B., Viney, R.C. & Louviere, J.J. 2008, 'Designing Discrete Choice Experiments for Health Care' in Ryan,M; Gerard, K; Amaya-Amaya, M. (eds), Using Discrete Choice Experiments to Value Health and Health Care, Springer, Dordrecht, The Netherlands, pp. 47-72.
View/Download from: UTSePress | Publisher's site

Auger, P., Devinney, T.M. & Louviere, J.J. 2007, 'Measuring the importance of ethical consumerism: A multi-country empirical investigation' in Hooker, J; Hulpke, JF; Madsen, P (eds), Controversies in International Corporate Responsibility, Carnegie Mellon University - Philosophy Documentation Center, Charlottesville, USA, pp. 207-221.
View/Download from: UTSePress

Burgess, L.B., Street, D., Viney, R.C. & Louviere, J.J. 2006, 'Design of choice experiments in health economics' in Jones, A M (eds), The Elgar Companion to Health Economics, Edward Elgar, Cheltenham, UK, pp. 415-426.
View/Download from: UTSePress

Louviere, J.J., Street, D. & Burgess, L.B. 2004, 'A 20+ years' retrospective on choice experiments' in Wind, Y; Green, P E (eds), Marketing Research and Modeling: Progress and Prospects, Kluwer Academic Publishers, Boston, pp. 201-214.

Blamey, R., Louviere, J.J. & Bennett, J.W. 2001, 'Choice Set Design' in Bennett J; Blamey R (eds), The Choice Modelling approach to Environment Valuation, Edward Elgar Publishing, Cheltenham, UK, pp. 133-156.

Blamey, R., Bennett, J.W., Louviere, J.J. & Morrison, M.D. 2001, 'Green Product Coice' in Bennett J; Blamey R (eds), The Choice Modelling approach to Environment Valuation, Edward Elgar Publishing, Cheltenham, UK, pp. 115-132.

Crouch, G.I. & Louviere, J.J. 2001, 'A Review of Choice Modelling Research in Tourism, Hospitality and Leisure' in Mazanec JA; Crouch GI; Ritchie B; Woodside AG (eds), Consumer Psychology of Tourism, Hospitality and Leisure, CABI Publishing, New York, USA, pp. 67-86.

Dellaert, B.G., Borgers, A.W., Louviere, J.J. & Timmermans, H.J. 2001, 'Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Eliciation Methods' in Gustafson A; Hermann A; Huber F (eds), Conjoint Measurement: Methods and Applications, Springer-Verlag, Berlin, Germany, pp. 305-344.

Louviere, J.J. 2001, 'Choice Experiments: An Overview of Concepts and Issues' in Bennett J; Blamey R (eds), The Choice Modelling approach to Environment Valuation, Edward Elgar Publishing, Cheltenham, UK, pp. 13-36.

Louviere, J.J. & Hensher, D. 2001, 'Combining Data Sources' in Hensher D (ed), Travel Behaviour Research: The Leading Edge, Pergamon Press, Oxford, UK, pp. 247-258.

Louviere, J.J. & Hensher, D. 2001, 'Combining Sources of Preference Data' in Hensher D (ed), Travel Behaviour Research: The Leading Edge, Pergamon Press, Oxford, UK, pp. 125-144.

Louviere, J.J., Hensher, D. & Swait JR, J.D. 2001, 'Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages' in Gustafson A; Hermann A; Huber F (eds), Conjoint Measurement: Methods and Applications, Springer-Verlag, Berlin, pp. 387-414.

Louviere, J.J. & Street, D. 2000, 'Stated-preference Methods' in David A Hensher & Kenneth J Button (eds), Handbook of Transport Modelling, Pergamon Press, Amsterdam, Netherlands, pp. 131-143.

Refereed journal articles

Buchanan, J.D., Prescott, A.E., Schuck, S.R., Aubusson, P.J., Burke, P.F. & Louviere, J.J. 2013, 'Teacher retention and attrition: Views of early career teachers', The Australian Journal of Teacher Education, vol. 38, no. 3, pp. 112-129.

Lancsar, E., Louviere, J.J., Currie, G., Donaldson, C. & Burgess, L.B. 2013, 'Best Worst Discrete Choice Experiments in Health: Methods and an Application', Social Science & Medicine, vol. 76, pp. 74-82.
View/Download from: Publisher's site

Bateman, H., Eckert, C., Geweke, J., Louviere, J.J., Thorp, S.J. & Satchell, S. 2012, 'Financial competence and expectations formation: Evidence from Australia', The Economic Record, vol. 88, no. 280, pp. 39-63.
View/Download from: UTSePress | Publisher's site

Eckert, C., Louviere, J.J. & Islam, T. 2012, 'Seeing the forest despite the trees: Brand effects on choice uncertainty', International Journal of Research in Marketing, vol. 29, no. 3, pp. 256-264.
View/Download from: Publisher's site

Khushaba, R.N., Greenacre, L.M., Kodagoda, S., Louviere, J.J., Burke, S. & Dissanayake, G. 2012, 'Choice modeling and the brain: A study on the Electroencephalogram (EEG) of preferences', Expert Systems with Applications, vol. 39, no. 16, pp. 12378-12388.
View/Download from: Publisher's site

Louviere, J.J., Day, B., Bateman, I.J., Carson, R., Dupont, D.P., Morimoto, S., Wang, P.Z. & Scarpa, R. 2012, 'Ordering Effects and Choice Set Awareness in Repeat-Response Stated Preference Studies', Journal of Environmental Management, vol. 63, pp. 73-91.

Menictas, C., Wang, P.Z. & Louviere, J.J. 2012, 'Assessing the validity of brand equity constructs', Australasian Marketing Journal, vol. 20, no. 1, pp. 3-8.
View/Download from: Publisher's site

Bateman, H., Islam, T., Louviere, J.J., Satchell, S.E. & Thorp, S.J. 2011, 'Retirement Investor Risk Tolerance in Tranquil and Crisis Periods: Experimental Survey Evidence', Journal of Behavioral Finance, vol. 12, no. 4, pp. 201-218.
View/Download from: UTSePress | Publisher's site

Carson, R. & Louviere, J.J. 2011, 'A Common Nomenclature For Stated Preference Elicitation Approaches', Environmental & Resource Economics, vol. 49, no. 4, pp. 539-559.
View/Download from: Publisher's site

Hoek, J., Wong, C., Gendall, P., Louviere, J.J. & Cong, K. 2011, 'Effects of dissuasive packaging on young adult smokers', Tobacco Control, vol. 20, no. 3, pp. 183-188.
View/Download from: UTSePress | Publisher's site

Hoek, J., Gendall, P. & Louviere, J.J. 2011, 'Rationalisation as delusion: pictorial health warnings and tobacco industry arguments', The Journal of Consumer Marketing, vol. 28, no. 7, pp. 476-483.
View/Download from: UTSePress | Publisher's site

Lee, J.A., Soutar, G., Daly, T.M. & Louviere, J.J. 2011, 'Schwartz Values Clusters in the United States and China', Journal of Cross-Cultural Psychology, vol. 42, no. 2, pp. 234-252.
View/Download from: UTSePress | Publisher's site

Louviere, J.J., Rungie, C. & Coote, L. 2011, 'Structural Choice Modelling: Theory and Applications to Combining Choice Experiments', Journal of Choice Modelling, vol. 4, no. 3, pp. 1-29.
View/Download from: UTSePress

Putten, v.E., Jennings, S.M., Louviere, J.J. & Burgess, L.B. 2011, 'Tasmanian landowner preferences for conservation incentive programs: A latent class approach', Journal of Environmental Management, vol. 92, no. 10, pp. 2647-2656.
View/Download from: UTSePress | Publisher's site

Scarpa, R., Notaro, S., Louviere, J.J. & Raffaelli, R. 2011, 'Exploring Scale Effects of Best/Worst Rank Ordered Choice Data to Estimate Benefits of Tourism in Alpine Grazing Commons', American Journal of Agricultural Economics, vol. 93, no. 3, pp. 813-828.
View/Download from: UTSePress | Publisher's site

Auger, P., Devinney, T.M. & Louviere, J.J. 2010, 'The importance of social consumerism across eight countries', Zeitschrift fur Betriebswirtschaft (ZfB), vol. 80, no. Special 1, pp. 23-37.
View/Download from: UTSePress

Auger, P., Devinney, T.M., Louviere, J.J. & Burke, P.F. 2010, 'The importance of social product attributes in consumer purchasing decisions: A multi-country comparative study', International Business Review, vol. 19, no. 2, pp. 140-159.
View/Download from: UTSePress | Publisher's site

Bateman, H., Louviere, J.J., Thorp, S.J., Islam, T. & Satchell, S. 2010, 'Investment decisions for retirement savings', Journal of Consumer Affairs, vol. 44, no. 3, pp. 463-482.
View/Download from: UTSePress | Publisher's site

Burke, P.F., Burton, C.T., Huybers, T., Islam, T., Louviere, J.J. & Wise, C. 2010, 'The scale-adjusted latent class model: Application to museum visitation', Tourism Analysis, vol. 15, no. 2, pp. 147-165.
View/Download from: UTSePress | Publisher's site

Carson, R., Louviere, J.J. & Wei, X. 2010, 'Alternative Australian climate change plans: The public's views', Energy Policy, vol. 38, no. 2, pp. 902-911.
View/Download from: UTSePress | Publisher's site

Fiebig, D.G., Keane, M., Louviere, J.J. & Wasi, N. 2010, 'The generalised multinomial logit model: Accounting for scale and coefficient heterogeneity', Marketing Science, vol. 29, no. 3, pp. 393-421.
View/Download from: UTSePress | Publisher's site

Flynn, T.N., Louviere, J.J., Peters, T.J. & Coast, J. 2010, 'Using discrete choice experiments to understand preferences for quality of life. Variance-scale heterogeneity matters', Social Science & Medicine, vol. 70, no. 12, pp. 1957-1965.
View/Download from: UTSePress | Publisher's site

Louviere, J.J., Flynn, T.N. & Carson, R. 2010, 'Discrete choice experiments are not conjoint analysis', Journal of Choice Modelling, vol. 3, no. 3, pp. 57-72.
View/Download from: UTSePress

Louviere, J.J. & Flynn, T.N. 2010, 'Using best-worst scaling choice experiments to measure public perceptions and preferences for healthcare reform in Australia', The Patient: patient-centered outcomes research, vol. 3, no. 4, pp. 275-283.
View/Download from: UTSePress

Mueller, S., Lockshin, L. & Louviere, J.J. 2010, 'What you see may not be what you get: Asking consumers what matters may not reflect what they choose', Marketing Letters, vol. 21, no. 4, pp. 335-350.
View/Download from: UTSePress | Publisher's site

Burton, C.T., Louviere, J.J. & Young, L.C. 2009, 'Retaining the visitor, enhancing the experience: identifying attributes of choice in repeat museum visitation', International Journal of Nonprofit and Voluntary Sector Marketing, vol. 14, no. 1, pp. 21-34.
View/Download from: UTSePress | Publisher's site

Carson, R., Louviere, J.J. & Wasi, N. 2009, 'A cautionary note on designing discrete choice experiements: A comment on Lusk nad Norwood's "Effect of Experiment Deisgn on Choice-Based Conjoint Valuation Estimates"', American Journal of Agricultural Economics, vol. 91, no. 4, pp. 1056-1063.
View/Download from: UTSePress | Publisher's site

Colombo, S., Hanley, N. & Louviere, J.J. 2009, 'Modeling preference heterogeneity in stated choice data: An analysis for public goods generated by agriculture', Agricultural Economics, vol. 40, no. 3, pp. 307-322.
View/Download from: UTSePress | Publisher's site

Crouch, G.I., Devinney, T.M., Louviere, J.J. & Islam, T. 2009, 'Modelling consumer choice behaviour in space tourism', Tourism Management, vol. 30, no. 3, pp. 441-454.
View/Download from: UTSePress | Publisher's site

Louviere, J.J. & Lancsar, E. 2009, 'Choice experiments in health: the good, the bad, the ugly and toward a brighter future', Health Economics, Policy and Law, vol. 4, no. 4, pp. 527-546.
View/Download from: UTSePress | Publisher's site

Adamowicz, W., Bunch, D.S., Cameron, T.A., Dellaert, B.G., Hanemann, W.M., Keane, M., Louviere, J.J., Meyer, R.J., Steenburgh, T. & Swait JR, J.D. 2008, 'Behavioral Frontiers in Choice Modeling', Marketing Letters, vol. 19, no. 3-4, pp. 215-228.
View/Download from: UTSePress | Publisher's site

Auger, P., Devinney, T.M., Louviere, J.J. & Burke, P.F. 2008, 'Do social product features have value to consumers?', International Journal of Research in Marketing, vol. 25, no. 3, pp. 183-191.
View/Download from: UTSePress | Publisher's site

Coast, J., Flynn, T.N., Sutton, E., Al-Janabi, H., Vosper, A.J., Lavender, S., Louviere, J.J. & Peters, T.J. 2008, 'Investigating Choice Experiments for Preferences of Older People (ICEPOP): evaluative spaces in health economics', Journal of Health Services Research and Policy, vol. 13, no. Supp 3, pp. 31-37.
View/Download from: UTSePress | Publisher's site

Coast, J., Flynn, T.N., Natarajan, L., Sproston, K., Lewis, J., Louviere, J.J. & Peters, T.J. 2008, 'Valuing the ICECAP Capability Index for Older People', Social Science & Medicine, vol. 67, no. 5, pp. 874-882.
View/Download from: UTSePress | Publisher's site

Dolnicar, S., Crouch, G.I., Devinney, T.M., Huybers, T., Louviere, J.J. & Oppewal, H. 2008, 'Tourism and Discretionary Income Allocation: Heterogeneity Among Households', Tourism Management, vol. 29, no. 1, pp. 44-52.
View/Download from: UTSePress | Publisher's site

Flynn, T.N., Louviere, J.J., Peters, T.J. & Coast, J. 2008, 'Estimating Preferences For a Dermatology Consultation Using Best-Worst Scaling: Comparison of Various Methods of Analysis', BMC Medical Research Methodology, vol. 8, no. 76, pp. 1-12.
View/Download from: UTSePress | Publisher's site

Flynn, T.N., Louviere, J.J., Marley, A.A., Coast, J. & Peters, T.J. 2008, 'Rescaling quality of life tariffs from discrete choice experiments for use as QALYs: a cautionary tale.', Population Health Metrics, vol. 6, no. 6, pp. 1-11.
View/Download from: UTSePress | Publisher's site

Lancsar, E. & Louviere, J.J. 2008, 'Conducting Discrete Choice Experiments to Inform Healthcare Decision Making', Pharmacoeconomics, vol. 26, no. 8, pp. 661-677.
View/Download from: UTSePress

Lee, J.A., Soutar, G.N. & Louviere, J.J. 2008, 'The Best-Worst Scaling Approach: An Alternative to Schwartz's Values Survey', Journal of Personality Assessment, vol. 90, no. 4, pp. 335-347.
View/Download from: UTSePress | Publisher's site

Louviere, J.J. & Islam, T. 2008, 'A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best-worst scaling', Journal of Business Research, vol. 61, no. 9, pp. 903-911.
View/Download from: UTSePress | Publisher's site

Louviere, J.J., Islam, T., Wasi, N., Street, D. & Burgess, L.B. 2008, 'Designing Discrete Choice Experiments: Do Optimal Designs Come At A Price?', Journal of Consumer Research, vol. 35, no. 2, pp. 360-375.
View/Download from: UTSePress | Publisher's site

Louviere, J.J., Street, D., Burgess, L.B., Wasi, N., Islam, T. & Marley, A.A. 2008, 'Modeling the choices of individual decision-makers by combining efficient choice experiment designs with extra preference information', Journal of Choice Modelling, vol. 1, no. 1, pp. 128-163.
View/Download from: UTSePress

Marley, A.A., Flynn, T.N. & Louviere, J.J. 2008, 'Probabilistic Models of Set-Dependent and Attribute-Level Best-Worst Choice', Journal of Mathematical Psychology, vol. 52, no. 5, pp. 281-296.
View/Download from: UTSePress | Publisher's site

Auger, P., Devinney, T.M. & Louviere, J.J. 2007, 'Using best-worst scaling methodology to investigate consumer ethical beliefs across countries', Journal Of Business Ethics, vol. 70, no. 3, pp. 299-326.
View/Download from: UTSePress | Publisher's site

Buckley, P.J., Devinney, T.M. & Louviere, J.J. 2007, 'Do managers behave the way theory suggests? A choice-theoretic examination of foreign direct investment location decision-making', Journal of international business studies, vol. 38, no. 7, pp. 1069-1094.
View/Download from: UTSePress | Publisher's site

Crouch, G.I., Oppewal, H., Huybers, T., Dolnicar, S., Louviere, J.J. & Devinney, T.M. 2007, 'Discretionary Expenditure and Tourism Consumption: Insights from a Choice Experiment', Journal of Travel Research, vol. 45, no. 3, pp. 247-258.
View/Download from: UTSePress | Publisher's site

Flynn, T.N., Louviere, J.J., Peters, T.J. & Coast, J. 2007, 'Best-worst scaling: What it can do for health care research and how to do it', Journal Of Health Economics, vol. 26, no. 1, pp. 171-189.
View/Download from: UTSePress | Publisher's site

Islam, T., Louviere, J.J. & Burke, P.F. 2007, 'Modeling the effects of including/excluding attributes in choice experiments on systematic and random components', International Journal of Research in Marketing, vol. 24, no. 4, pp. 289-300.
View/Download from: UTSePress | Publisher's site

King, M.T., Hall, J.P., Lanscar, E., Fiebig, D.G., Hossain, I., Louviere, J.J., Reddel, H. & Jenkins, C.R. 2007, 'Patient preferences for managing asthma: results from a discrete choice experiment', Health Economics, vol. 16, no. 7, pp. 703-717.
View/Download from: UTSePress | Publisher's site

Lancsar, E., Louviere, J.J. & Flynn, T.N. 2007, 'Several methods to investigate relative attribute impact in stated preference experiments', Social Science & Medicine, vol. 64, no. 8, pp. 1738-1753.
View/Download from: UTSePress | Publisher's site

Lancsar, E., Hall, J.P., King, M.T., Kenny, P.M., Louviere, J.J., Fiebig, D.G., Hossain, I., Thien, F.C., Reddel, H. & Jenkins, C.R. 2007, 'Using discrete choice experiments to investigate subject preferences for preventive asthma medication', Respirology, vol. 12, no. 1, pp. 127-136.
View/Download from: UTSePress | Publisher's site

Lee, J.A., Soutar, G.N. & Louviere, J.J. 2007, 'Measuring values using best-worst scaling: The LOV example', Psychology & Marketing, vol. 24, no. 12, pp. 1043-1058.
View/Download from: UTSePress | Publisher's site

Wang, P.Z., Menictas, C. & Louviere, J.J. 2007, 'Comparing Structural Equation Models with Discrete Choice Experiments for Modelling Brand Equity and Predicting Brand Choices', Australasian Marketing Journal, vol. 15, no. 2, pp. 12-25.
View/Download from: UTSePress

Coast, J., Flynn, T.N., Salisbury, C., Louviere, J.J. & Peters, T.J. 2006, 'Maximising responses to discrete choice experiments: a randomised trial', Applied Health Economics and Health Policy, vol. 5, no. 4, pp. 249-260.
View/Download from: UTSePress

Hall, J.P., Fiebig, D.G., King, M.T., Hossain, I. & Louviere, J.J. 2006, 'What influences participation in genetic carrier testing? Results from a discrete choice experiment', Journal of Health Economics, vol. 25, no. 3, pp. 520-537.
View/Download from: UTSePress | Publisher's site

Lancsar, E. & Louviere, J.J. 2006, 'Deleting 'irrational' responses from discrete choice experiments: a case of investigating or imposing preferences?', Health Economics, vol. 15, no. 8, pp. 797-811.
View/Download from: UTSePress | Publisher's site

Louviere, J.J. 2006, 'What you don't know might hurt you: Some unresolved issues in the design and analysis of discrete choice experiments', Environmental and Resource Economics, vol. 34, no. 1, pp. 173-188.
View/Download from: UTSePress | Publisher's site

Verma, R., Louviere, J.J. & Burke, P.F. 2006, 'Using a market-utility-based approach to designing public services: A case illustration from United States Forest Service', Journal Of Operations Management, vol. 24, no. 4, pp. 407-416.
View/Download from: UTSePress | Publisher's site

Louviere, J.J., Train, K., Ben-akiva, M., Bhat, C., Brownstone, D., Cameron, T.A., Carson, R., Deshazo, J.R., Fiebig, D.G., Greene, W., Hensher, D. & Waldman, D. 2005, 'Recent Progress on Endogeneity in Choice Modeling', Marketing Letters, vol. 16, no. 3-4, pp. 255-265.
View/Download from: UTSePress | Publisher's site

Marley, A.A. & Louviere, J.J. 2005, 'Some probabilistic models of best, worst, and best-worst choices', Journal of Mathematical Psychology, vol. 49, no. 6, pp. 464-480.
View/Download from: UTSePress | Publisher's site

Street, D., Burgess, L.B. & Louviere, J.J. 2005, 'Quick and easy choice sets: Constructing optimal and nearly optimal stated choice experiments', International Journal of Research in Marketing, vol. 22, no. 4, pp. 459-470.
View/Download from: UTSePress | Publisher's site

Viney, R.C., Savage, E.J. & Louviere, J.J. 2005, 'Empirical investigation of experimental design properties of discrete choice experiments in health care', Health Economics, vol. 14, no. 4, pp. 349-362.
View/Download from: UTSePress | Publisher's site

Crouch, G.I. & Louviere, J.J. 2004, 'The determinants of convention site selection: a logistic choice model from experimental data', Journal of Travel Research, vol. 43, no. 2, pp. 118-130.
View/Download from: UTSePress | Publisher's site

Auger, P., Burke, P.F., Devinney, T.M. & Louviere, J.J. 2003, 'What will consumers pay for social product features?', Journal Of Business Ethics, vol. 42, no. 3, pp. 281-304.
View/Download from: UTSePress | Publisher's site

Gerard, K., Shanahan, M. & Louviere, J.J. 2003, 'Using stated preference discrete choice modelling to inform health care decision-making: a pilot study of breast screening participation', Applied Economics, vol. 35, no. 9, pp. 1073-1085.
View/Download from: UTSePress | Publisher's site

Blamey, R., Bennett, J.W., Louviere, J.J., Morrison, M.D. & Rolfe, J.C. 2002, 'Attribute causality in environmental choice modelling', Environmental and Resource Economics, vol. 23, no. 2, pp. 167-186.
View/Download from: UTSePress | Publisher's site

Erdem, T., Swait JR, J.D. & Louviere, J.J. 2002, 'The impact of brand credibility on consumer price sensitivity', International Journal of Research in Marketing, vol. 19, no. 1, pp. 1-19.
View/Download from: UTSePress | Publisher's site

Hall, J.P., Kenny, P.M., King, M.T., Louviere, J.J., Viney, R.C. & Yeoh, A. 2002, 'Using stated preference discrete choice modelling to evaluate the introduction of varicella vaccination', Health Economics, vol. 11, no. 5, pp. 457-465.
View/Download from: UTSePress | Publisher's site

Louviere, J.J., Street, D., Carson, R., Ainslie, A., Deshazo, J.R., Cameron, T.A., Hensher, D., Kohn, R. & Marley, A.A. 2002, 'Dissecting the random component of utility', Marketing Letters, vol. 13, no. 3, pp. 177-193.
View/Download from: UTSePress | Publisher's site

Morrison, M.D., Bennett, J.W., Blamey, R. & Louviere, J.J. 2002, 'Choice modelling and tests of benefit transfer', The Australian Journal of Agricultural and Resource Economics, vol. 23, pp. 161-170.
View/Download from: UTSePress

Rolfe, J.C., Bennett, J.W. & Louviere, J.J. 2002, 'Stated values and reminders of substitute goods: Testing for framing effects with choice modelling', Australian Journal of Agriculture and Resource Economics, vol. 46, no. 1, pp. 1-20.
View/Download from: UTSePress | Publisher's site

Verma, R., Plaschka, G. & Louviere, J.J. 2002, 'Understanding customer choices: a key to successful management of hospitality services', Cornell Hotel and Restaurant Administration Quarterly, vol. 43, no. 6, pp. 15-24.
View/Download from: UTSePress | Publisher's site

Viney, R.C., Lancsar, E. & Louviere, J.J. 2002, 'Discrete choice experiments to measure consumer preferences for health and healthcare', Pharmaeconomics Outcomes Research: Expert Review, vol. 2, no. 4, pp. 319-326.
View/Download from: UTSePress | Publisher's site

Hensher, D., Stopher, P.R. & Louviere, J.J. 2001, 'An Exploratory Analysis of the Effect of Numbers of Choice Sets in Designed Choice Experiments: an Airline Choice Application', Journal of Air Transport Management, vol. 7, pp. 373-379.
View/Download from: UTSePress | Publisher's site

Jans, N., Frazer-Jans, J. & Louviere, J.J. 2001, 'Employee Choice Modelling: Predicting Employee Behaviour Under Varied Employment Conditions', Asia Pacific Journal of Human Resources, vol. 39, no. 3, pp. 59-81.
View/Download from: UTSePress

Louviere, J.J. 2001, 'What if consumer experiments impact variances as well as means? Response variability as a behavioral phenomenon', Journal of Consumer Research, vol. 28, no. 3, pp. 506-511.
View/Download from: UTSePress | Publisher's site

Severin, V., Louviere, J.J. & Finn, A. 2001, 'The Stability of Retail Shopping Choices Over Time and Across Countries', The Journal of Retailing, vol. 77, no. 2, pp. 185-202.
View/Download from: UTSePress | Publisher's site

Verma, R., Thompson, G.M., Moore, W.L. & Louviere, J.J. 2001, 'Effective Design of Products/Services: An Approach Based on Integration of Marketing and Operations Management Decisions', Decision Sciences, vol. 32, no. 1, pp. 165-193.
View/Download from: UTSePress | Publisher's site

Refereed conference papers

Khushaba, R.N., Kodagoda, S., Dissanayake, G., Greenacre, L.M., Burke, S. & Louviere, J.J. 2012, 'A neuroscientific approach to choice modeling: electroencephalogram (EEG) and user preferences', The 2012 International Joint Conference on Neural Networks, Brisbane, Australia, June 2012 in Proceedings of the 2012 International Joint Conference on Neural Networks, ed (anon), IEEE, Brisbane, Australia.
View/Download from: Publisher's site

Eckert, C., Frischknecht, B.D. & Louviere, J.J. 2010, 'Keep it simple: Easy ways to estimate choice models for single consumers', Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, November 2010 in Proceedings of the Australian and New Zealand Marketing Academy Conference 2010, ed Ballantine, P; Finsterwalder, J, University of Canterbury, Christchurch, New Zealand, pp. 1-7.
View/Download from: UTSePress

Kwak, K., Wang, P.Z. & Louviere, J.J. 2010, 'Detecting attribute by covariate interactions in discrete choice model', Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, November 2010 in Proceedings of the Australian and New Zealand Marketing Academy Conference 2010, ed Ballantine, P; Finsterwalder, J, University of Canterbury, Christchurch, New Zealand, pp. 1-7.
View/Download from: UTSePress

Menictas, C., Wang, P.Z. & Louviere, J.J. 2010, 'Assessing the validity of brand equity constructs: A comparison of two approaches', Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, November 2010 in Proceedings of the Australian and New Zealand Marketing Academy Conference 2010, ed Ballantine, P; Finsterwalder, J, University of Canterbury, Christchurch, New Zealand, pp. 1-8.
View/Download from: UTSePress

Auger, P., Devinney, T.M. & Louviere, J.J. 2009, 'Global strategies for social product consumption: Identifying the socially-conscious consumer', Australian and New Zealand Academy of Management Conference, Melbourne, Australia, December 2009 in 23rd ANZAM Conference 2009 'Sustainability Management and Marketing', ed Beaumont, N, Australian and New Zealand Academy of Management, Melbourne, Australia, pp. 1-22.
View/Download from: UTSePress

Burke, P.F., Auger, P., Devinney, T.M. & Louviere, J.J. 2008, 'Evaluating the valuation of ethical features', International Centre for Anti Consumption Research, Faculty of Economics and Business, The University of Sydney, December 2008 in International Centre for Anti Consumption Research (ICAR) Conference, ed Black, I, Faculty of Economics and Business, The University of Sydney, Sydney, Australia, pp. 1-8.
View/Download from: UTSePress

Hoek, J., Gendall, P. & Louviere, J.J. 2008, 'Plain Packaging, Pictorial Warnings and Tobacco Products: An Empirical Assessment', Australian and New Zealand Marketing Academy Conference, Sydney, Australia, December 2008 in Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus from Mainstream to Offbeat, ed Spanjaard, D., Denize, S., Sharma, N., ANZMAC, Sydney, Australia, pp. 1-8.
View/Download from: UTSePress

Hoek, J., Gendall, P. & Louviere, J.J. 2008, 'Risks, Benefits and DTC - An Analysis of Information Formats', Australian and New Zealand Marketing Academy Conference, Sydney, Australia, December 2008 in Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus from Mainstream to Offbeat, ed Spanjaard, D., Denize, S., Sharma, N., ANZMAC, Sydney, Australia, pp. 1-8.
View/Download from: UTSePress

Auger, P., Devinney, T.M. & Louviere, J.J. 2007, 'A multi-country investigation of the impact of intangible social attributes on purchase intentions', Engineering Mathematics and Applications Conference, Reykjavik, Iceland, May 2007 in Flexible Marketing in and Unpredictable World: Proceedings of the 36th EMAC Conference, ed Engilbertsson, H., Reykjavik University, Reykjavik, Iceland, pp. 1-7.
View/Download from: UTSePress

Burke, P.F., Burton, C.T., Wise, C., Louviere, J.J. & Huybers, T. 2007, 'Museum Visitors Care about Everything! Using Best-Worst Scaling for Strategic Focus', Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, December 2007 in Proceedings of the 2007 ANZMAC Conference 3Rs: Reputation, Responsibility and Relevance, ed Thyne, M.; Deans, K.; Gnoth, J., Otago University, Dunedin, New Zealand, pp. 459-467.
View/Download from: UTSePress

Lee, J.A., Soutar, G.N., Daly, T.M., Kelley, J.B. & Louviere, J.J. 2007, 'Schwartz Values Clusters and Tourists' Activities', Australian and New Zealand Marketing Academy Conference, Otago, New Zealand, December 2007 in Proceedings of the 2007 ANZMAC Conference 3Rs: Reputation, Responsibility and Relevance, ed Thyne, M.; Deans, K.; Gnoth, J., Otago University, Otago, New Zealand, pp. 102-108.
View/Download from: UTSePress

Mueller, S., Lockshin, L., Louviere, J.J. & Hackman, D. 2007, 'Do Respondents use Extra Information Provided in Online Best-Worst Choice Experiments?', Australian and New Zealand Marketing Academy Conference, Otago, New Zealand, December 2007 in Proceedings of the 2007 ANZMAC Conference 3Rs: Reputation, Responsibility and Relevance, ed Thyne, M.; Deans, K.; Gnoth, J., Otago University, Otago, New Zealand, pp. 3486-3493.
View/Download from: UTSePress

Wang, P.Z., Menictas, C. & Louviere, J.J. 2007, 'Testing the Erdem and Swait Brand Equity Framework Using Latent Class Structural Equation Modelling', Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, December 2007 in Proceedings of Australian and New Zealand Marketing Academy 2007, ed Thyne, M.; Deans, K.; Gnoth, J., Australian and New Zealand Marketing Academy, Dunedin, New Zealand, pp. 1819-1825.
View/Download from: UTSePress

Lee, J.A., Soutar, G.N., Louviere, J.J. & Daly, T.M. 2006, 'An examination of the relationship between values and holiday benefits across cultures using rating scales and best-worst scaling', Australian and New Zealand Marketing Academy Conference, Brisbane, Australia, December 2006 in Advancing Theory, Maintaining Relevance - Proceedings of the 2006 ANZMAC Conference, ed Ali, Y; van Dessel, M, ANZMAC, Brisbane, Australia, pp. 1-8.
View/Download from: UTSePress

Louviere, J.J. & Eagle, T. 2006, 'Confound it! That pesky little scale constant messes up our convenient assumptions', Sawtooth Software Conference, Florida, USA, March 2006 in Proceedings of the Sawtooth Software Conference 2006, ed -, Sawtooth Software Inc, Sequim, USA, pp. 211-228.
View/Download from: UTSePress

Mathies, C., Louviere, J.J. & Gudergan, S. 2006, 'Yield management and recognition programs - how do they influence travellers' choices?', European Marketing Academy Conference, Athens, Greece, May 2006 in Sustainable Marketing Leadership: a synthesis of polymorphous axioms, strategies and tactics - Proceedings of the 35th EMAC Conference, ed Avlonitis, G J; Papavassiliou, N; Papastathopoulou, P, European Marketing Academy, Athens, Greece, pp. 1-8.
View/Download from: UTSePress

Crouch, G.I., Devinney, T.M., Dolnicar, S., Huybers, T., Louviere, J.J. & Oppewal, H. 2005, 'New horses for old courses - questioning the limitations of sustainable tourism to supply-driven measures and the nature-based context', Australian and New Zealand Marketing Academy Conference, Fremantle, Australia, December 2005 in Broadening the Boundaries - ANZMAC 2005 Conference Proceedings, ed Purchase, S, University of Western Australia, Perth, Australia, pp. 13-19.
View/Download from: UTSePress

Crouch, G.I., Devinney, T.M., Dolnicar, S., Huybers, T., Louviere, J.J. & Oppewal, H. 2005, 'Tourism discretionary spending choice behaviour', Australian and New Zealand Marketing Academy Conference, Fremantle, Australia, December 2005 in Broadening the Boundaries - ANZMAC 2005 Conference Proceedings, ed Purchase, S, University of Western Australia, Perth, Australia, pp. 7-12.
View/Download from: UTSePress

Auger, P., Burke, P.F., Devinney, T.M. & Louviere, J.J. 2004, 'Consumer reaction to social issues: a six country study.', Engineering Mathematics and Applications Conference, Murcia, Spain, May 2004 in Proceedings of the 33rd EMAC Conference: +Worldwide Marketing?+, ed -, University of Murcia, Murcia, Spain, pp. 1-5.
View/Download from: UTSePress

Bateman, I.J., Day, B.H., Dupont, D.P., Georgiou, S., Louviere, J.J., Morimoto, S. & Wang, P.Z. 2004, 'Preference formation in choice experiments (CE): task awareness and learning in the cognitive process.', Annual Conference of the European Association of Environmental and Resource Economics, Budapest, Hungary, June 2004 in 13th Annual Conference of the European Association of Environmental and Resource Economics, ed -, Budapest University of Economic Sciences and Public Administration, Budapest, pp. 1-21.
View/Download from: UTSePress

Burton, C.T., Louviere, J.J. & Young, L.C. 2004, 'Choosing museums: the application of discrete choice modelling in predicting increased visitor frequency.', British Academy of Management Conference, St. Andrew, UK, August 2004 in Proceedings of the British Academy of Management Conference 2004, ed -, British Academy of Management, St. Andrew, UK, pp. 1-16.
View/Download from: UTSePress

Devinney, T.M., Louviere, J.J. & Coltman, T. 2004, 'Utilizing rich multimedia methods for the elicitation of preferences for radical future technologies', Engineering Mathematics and Applications Conference, Warsaw, Poland, October 2004 in Proceedings of the ESOMAR/EMAC Conference: Integrating Marketing Research in Business. From Managing Data to Generating Decisions, ed Feunekes, G., ESOMAR, Asterdam, The Netherlands, pp. 271-288.
View/Download from: UTSePress

Louviere, J.J. & Islam, T. 2004, 'To include or exclude attributes in choice experiments: a systematic investigation of the empirical consequences', Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, November 2004 in Conference Proceedings of the 2004 Australian and New Zealand Marketing Academy Conference: "Marketing Accountabilities and Responsibilities", ed Wiley, J; Thirkell, P, ANZMAC, Wellington, pp. 1-5.
View/Download from: UTSePress

Oppewal, H., Morrison, M.D., Rungie, C., Waller, D.S., Wang, P.Z., Louviere, J.J. & Devinney, T.M. 2004, 'A conceptual model of consumer decision states using information acceleration.', Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, November 2004 in Conference Proceedings of the 2004 Australian and New Zealand Marketing Academy Conference: "Marketing Accountabilities and Responsibilities", ed Wiley, J; Thirkell, P, ANZMAC, Wellington, New Zealand, pp. 1-5.
View/Download from: UTSePress

Owen, K.M. & Louviere, J.J. 2004, 'Consumer choice of genetically modified products: the effect of media content.', Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, November 2004 in Conference Proceedings of the 2004 Australian and New Zealand Marketing Academy Conference: "Marketing Accountabilities and Responsibilities", ed Wiley, J; Thirkell, P, ANZMAC, Wellington, pp. 1-8.
View/Download from: UTSePress

Pihlens, D. & Louviere, J.J. 2004, 'How inconsistency in choice behaviour affects the magnitude of parameter estimates obtained in discrete choice models', Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, November 2004 in Conference Proceedings of the 2004 Australian and New Zealand Marketing Academy Conference: "Marketing Accountabilities and Responsibilities", ed Wiley, J; Thirkell, P, ANZMAC, Wellington, pp. 1-6.
View/Download from: UTSePress

Rungie, C., Morrison, M.D., Waller, D.S., Wang, P.Z., Louviere, J.J., Oppewal, H., Devinney, T.M. & Coltman, T. 2004, 'Decision states and information acceleration', Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, November 2004 in Conference Proceedings of the 2004 Australian and New Zealand Marketing Academy Conference: "Marketing Accountabilities and Responsibilities", ed Wiley, J; Thirkell, P, ANZMAC, Wellington, New Zealand, pp. 1-5.
View/Download from: UTSePress

Waller, D.S., Wang, P.Z., Oppewal, H., Morrison, M.D., Rungie, C., Louviere, J.J. & Devinney, T.M. 2004, 'Decision states for purchasing a DVD player: a preliminary study', Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, November 2004 in Conference Proceedings of the 2004 Australian and New Zealand Marketing Academy Conference: "Marketing Accountabilities and Responsibilities", ed Wiley, J; Thirkell, P, ANZMAC, Wellington, pp. 1-5.
View/Download from: UTSePress

Wise, C. & Louviere, J.J. 2004, 'The impact of varying amounts of more and less salient product information upon consumer willingness to pay.', Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, November 2004 in Conference Proceedings of the 2004 Australian and New Zealand Marketing Academy Conference: "Marketing Accountabilities and Responsibilities", ed Wiley, J; Thirkell, P, ANZMAC, Wellington, pp. 1-6.
View/Download from: UTSePress

Crouch, G.I. & Louviere, J.J. 2003, 'Place marketing buyer behaviour: a model of Australian convention sites', Australian and New Zealand Marketing Academy Conference, Adelaide, Australia, December 2003 in A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution, ed Kennedy, R, ANZMAC, Adelaide, Australia, pp. 287-292.
View/Download from: UTSePress

Li, S., Wang, P.Z., Louviere, J.J. & Carson, R. 2003, 'Archetypal analysis: a new way to segment markets based on extreme individuals', Australian and New Zealand Marketing Academy Conference, Adelaide, Australia, December 2003 in A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution, ed Kennedy, R, ANZMAC, Adelaide, Australia, pp. 1674-1679.
View/Download from: UTSePress

Louviere, J.J., Waller, D.S. & Smith, M. 2003, 'Modelling a hierarchy of consumer decision states: the choice of island holiday destinations and dvd players', Australian and New Zealand Marketing Academy Conference, Adelaide, Australia, December 2003 in A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution, ed Kennedy, R, ANZMAC, Adelaide, Australia, pp. 554-559.
View/Download from: UTSePress

Reports

Schuck, S.R., Aubusson, P.J., Buchanan, J.D., Louviere, J.J., Burke, P.F. & Prescott, A.E. 2012, 'Retaining effective early career teachers in NSW schools', UTS: CRLC and CENSOC, Sydney, pp. 1-193.