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Professor Joffre Swait JR

Joffre Swait JR

Research Professor, Centre for the Study of Choice
Core Member, Centre for the Study of Choice

PHD

Download CV (PDF, 248kb)

Email: Joffre.Swait@uts.edu.au
Phone: +61 2 9514 9878
Fax: +61 2 9514 9897
Room: CH01.04.202 (map)
Mailing address: PO Box 123, Broadway NSW 2007, Australia

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Professional

Dr. Swait received his Ph.D. in 1984 from the Massachusetts Institute of Technology, specialising in modelling discrete choice behaviour, particularly with respect to choice set formation.

Prior to joining UTS, he was Professor of Marketing in the Faculty of Business at University of Alberta, Canada (2008-2011), and his career over the past 25 years includes academic appointments at universities in Canada, USA and Brazil.

On 1 September, Joffre joined UTS as Deputy Director of the Centre for the Study of Choice (CenSoC), and Research Professor in the School of Marketing at University of Technology, Sydney.

Joffre has published widely in Transportation Research, Transportation Research Record, Transportation, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Environmental Economics and Management, Organizational Behavior and Human Decision Processes, among others. He currently serves on editorial boards for Journal of Retailing and Consumer Services, Marketing Science and Transportation Research Part B.

Joffre has extensive consulting experience in North and South America where he has conducted consumer behaviour modelling in such diverse areas as Transportation, Telecommunications, Packaged Goods, Financial Services, Computer Hardware, and Tourism.

He is also a partner of Advanis Inc., a Canadian market research and management consulting firm with offices in Edmonton and Toronto, Canada. Through Advanis, he has conducted extensive pricing, product design and market positioning studies in North and South America, Europe, Asia and Australia for public and private sectors.

Curriculum Vitae
Curriculum Vitae (pdf, 248kb)

Projects

Selected Peer-Assessed Projects

Integrating Choice Set Formation and Taste Heterogeneity in Market Segmentation

Publications

Research books chapters

Adamowicz, W. & Swait JR, J.D. 2011, 'Discrete Choice Theory and Modeling' in Lusk, J; Roosen, J; Shogren, J (eds), Oxford Handbook of the Economics of Food Consumption and Policy, Oxford University, Oxford, UK, pp. 119-151.

Swait JR, J.D. & Mark, T. 2007, 'Using Stated Preference and Revealed Preference Data Fusion Modeling in Health Care' in Mandy Ryan, Karen Gerard, Mabel Amaya-Amaya (eds), Using Discrete Choice Experiments to Value Health and Health Care, Springer, Dordrecht, The Netherlands, pp. 217-234.
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Swait JR, J.D. 2006, 'Advanced choice models' in Kanninen, B (eds), Valuing Environmental Amenities Using Stated Choice Studies: A Common Sense Approach to Theory and Practice, Springer, Netherlands, pp. 229-293.
View/Download from: UTSePress

Louviere, J.J., Hensher, D. & Swait JR, J.D. 2001, 'Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages' in Gustafson A; Hermann A; Huber F (eds), Conjoint Measurement: Methods and Applications, Springer-Verlag, Berlin, pp. 387-414.

Refereed journal articles

Diederich, A., Swait JR, J.D. & Wirsik, N. 2012, 'Citizen Participation in Patient Prioritization Policy Decisions: An Empirical and Experimental Study of Patients' Characteristics', PLoS One, vol. 7, no. 5, pp. 1-10.
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Swait JR, J.D. 2009, 'Choice Models Based on Mixed Discrete/continuous PDFs', Transportation Research Part B, vol. 43, no. 7, pp. 766-783.
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Adamowicz, W., Bunch, D.S., Cameron, T.A., Dellaert, B.G., Hanemann, W.M., Keane, M., Louviere, J.J., Meyer, R.J., Steenburgh, T. & Swait JR, J.D. 2008, 'Behavioral Frontiers in Choice Modeling', Marketing Letters, vol. 19, no. 3-4, pp. 215-228.
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Kim, J., Morris, J.D. & Swait JR, J.D. 2008, 'Antecedents of True Brand Loyalty', Journal Of Advertising, vol. 37, no. 2, pp. 99-117.
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Swait JR, J.D. & Erdem, T. 2007, 'Brand Effects On Choice and Choice Set Formation Under Uncertainty', Marketing Science, vol. 26, no. 5, pp. 679-697.
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Sweeney, J.C. & Swait JR, J.D. 2007, 'The Effects of Brand Credibility on Customer Loyalty', Journal of Retail and Consumer Services, vol. 15, no. 3, pp. 179-193.
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Erdem, T., Swait JR, J.D. & Valenzuela, A. 2006, 'Brands as Signals: A Cross-Country Validation Study', Journal of Marketing, vol. 70, no. 1, pp. 34-49.
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Adamowicz, W., Hanemann, W.M., Swait JR, J.D., Johnson, R., Layton, D., Regenwetter, M., Reimer, T. & Sorkin, R. 2005, 'Group Decisions: Analyzing Decision Strategy and Structure in Households', Marketing Letters, vol. 16, no. 3-4, pp. 387-399.
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Erdem, T., Swait JR, J.D., Louviere, J.J. 2002, 'The impact of brand credibility on consumer price sensitivity', International Journal of Research in Marketing, vol. 19, no. 1, pp. 1-19.
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