Speaker: Simon Fifer (PhD Candidate, The Institute of Transport and Logistics Studies (ITLS), University of Sydney)

Topic: A Combined GPS/Stated Choice Experiment to Estimate Values of Crash-Risk Reduction

Abstract:
This seminar details the development and application of a Stated Choice (SC) experiment designed to explore motorists sensitivities to a kilometre-based charging regime focused around crash-risk reduction. Responses are gathered through a SC experiment that pivots off actual driving behaviour collected over a five week period using an in-vehicle Global Positioning System (GPS) device. This provision of greater reality using revealed preference (RP) information ensures that the alternatives in the SC experiment are embedded in reality, providing motorists with a more realistic context for their choices. The study demonstrates with the improved affordability, power and consumer familiarity with GPS devices, the integration of GPS recorded travel information with SC experiments is a now a feasible solution which can help enrich the quality of the reference alternatives in SC experiments in the future.

Details for this seminar are taken from the paper Fifer,S., S.Greaves, J.Rose and R.Ellison (2010) "A Combined GPS/Stated Choice Experiment to Estimate Values of Crash-Risk Reduction" which is currently under review.

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