With competition growing between goods and service providers in a tight global market, the UTS Centre for the Study of Choice (CenSoC) is finding a diverse range of industries eager for assistance in better understanding their customers.
Terry Cutler (R) of Cutler and Co praised the achievements of researchers and Executive Director Prof Jordan Louviere at the CenSoC launch
Some of those leading partners including Motorola, Pacific Equity Partners, Cutler and Co and Purprofile joined CenSoC researchers last week to celebrate the opening of larger and better appointed research facilities. Represenatives from each also formally acknowledged the brilliant work being pioneered by the centre in consumer choice modelling.
CenSoC Executive Director Professor Jordan Louviere said the days of gut-feeling marketing with millions spent on hit and miss advertising campaigns and other difficult-to-measure promotions were a thing of the past.
"Companies, industries and governments want to, and need to, understand precisely what customers are looking for and the actions customers will be prepared to take to get it," Professor Louviere said.
The new offices were formally opened by UTS Deputy Vice-Chancellor for Research, Professor Sue Rowley.