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UTS Partnership Grant

Professor Longbing Cao and his team have been awarded seed funding under the current round of the UTS Partnership Grant Scheme.

The partnership with Qantas Airways Limited will look at data-driven marketing analytics in customer relationship management, resulting in the development of innovative algorithms and models for identifying the effective communication patterns of individual customer services.

The UTS project team is cross disciplinary with Prof. Longbing Cao, A/Prof. Wei-Chang Yeh, and Dr Zhigang Zheng from the Advanced Analytics Institute and Prof. Joffre Swait from CenSoC.

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